Google's Urchin Web Traffic Stats

What if you could be privy to the same website analytics system that most of the world’s largest web hosts and 20 percent of Fortune 500 companies use? Go ZapIT offers Urchin, the same analytics program as the U.S. government, NBC, Procter & Gamble, NASA, AT&T and millions of sites like yours use on a daily basis to get the real picture of online initiatives.

Go Beyond Website Rankings Statistics:
Enter the Web Analytics Zone

Okay, you’ve got a great website, it’s optimized for the search engines, you’ve rolled out a powerful pay-per-click campaign, and you’re religiously checking your website rankings statistics.

Perhaps your website is already reeling in the visitors like mad. But do you know which web pages are converting your visitors into customers? Which are driving them away? And what marketing efforts are generating the greatest returns on your investment? True, you need information on how to improve website traffic. However, that data alone is not enough.

Conversions are the ultimate test of success today, whether your goal is sales, downloads, email registrations, requests for information, or some other objective. If you’re only analyzing your website rankings statistics, you’re not getting the entire picture.

Urchin Makes Analyzing and Reporting
Quick and Easy

Do you ever have to report on your website to management, owners, or others? You won't waste time trying to create the right graphics for presentations. Urchin creates them for you - and they're portable. Urchin makes it simple you to grab data and the stunning 3-D graphics quickly. One click and you can slide them into Word, Excel, and PowerPoint presentations mainly by cut-and-paste.

Erase those memories of the mental dress rehersals in your mind presenting your case to management. When you arrive at business presentations with this hard data, critical marketing, design, and budget decisions can be justified. So join the list of Fortune 500 companies and countless others who have deployed Urchin in their websites, and secure your own competitive edge.

Urchin - More Than Website Statistics

Urchin goes beyond mere website rankings statistics and information on how to improve website traffic. Way beyond. Urchin is a powerful and sophisticated analytics system that helps you manage the entire process of acquiring, converting, and retaining visitors and customers.

Make your online marketing pay off.
Design a website that gets
visitors to take action.

We have all heard and read a lot of discussion lately about website ROI (Return-On-Investment), but the concept is actually quite simple. There are certain actions that you want visitors to your website to take. We call these actions your website goals and examples include picking up the phone, buying something online, or a lead capture such as a visitor registering for a newsletter.

It is important to do two things well with your website. If you think of each of these goals as having some value, you must drive as much high quality traffic to your website at the lowest possible cost. Then, convert these visitors into customers with the goals you defined for the website. Urchin helps you measure your online effectiveness by monitoring your defined customer goal conversions that are important to the success of your business.

Over 40 Urchin Reports Ready Anytime

The Urchin Web Analytics tool generates over 40 reports on demand to give you real, useful insights into what’s going on with your website. By compiling measurable hard data that is accesible 24/7 from any browser, Urchin uncovers trends and shows you what has and hasn’t worked for your website, enabling you to refine your online business and maximize its potential.

Here's just a sampling of the 40 reports available to you:

Driving traffic is just the beginning. How do you design a site that consistently delivers results and how do you know where visitors get frustrated? It's easy to find yourself in over your head.